Some companies may consider sound and music as a separate element limited to radio and television advertisement, and ignore its long-term brand-building potential.
The brand may have been accidentally connected to a piece of music
which conflicts with the intended brand image. In visual terms, a blue-
coloured brand may unwittingly sound bright red in its campaign.
Your company's brand communication becomes increasingly effective,
recognisable and distinctive when the sound is scaled to all
activities through which the company strives to attract customers, persuade its partners and distinguish themselves from the competition
Discover the different ways in which a company can make its voice heard.